Large food manufacturers, faced with declining sales, are increasingly using deceptive absence claim food labels to distinguish themselves in a highly competitive space. Their goal: gain market share by playing on consumers’ lack of knowledge, misconceptions or outright fears regarding the safety of their food.

Nowhere is this type of fear mongering more prevalent than with GMOs. Biotechnology enables farmers to grow more food, more safely, and more sustainably than in the past. 20 years of research and evidence attesting to the safety of the use of GMO technology has made that clear. But the use of bioengineering has become a convenient target for clever marketers.

Sometimes it’s a company that changes its processes or sourcing to avoid GM ingredients – even though there is no nutritional, health, environmental or other benefit from the change.

Or it might be a company whose product never contained GMOs in the first place that decides to take cynical advantage of consumer fears and drop a prominent “non-GMO” label on its product anyway.

It’s time to speak out and challenge these misleading marketing claims. Here are a few of the most disappointing examples of food label fear mongering in the marketplace today. As we collect more – GMO or otherwise – we’ll keep updating this list.

If you come across a case of food label fear mongering, take a photo and share it on Twitter using #PeelBackTheLabel!

Hunt’s Tomatoes

For many consumers who comparison shop for their groceries, a food label announcing the lack of some ingredient or process in its product infers a real difference between that product and its competitors. It’s easy to...

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Florida’s Natural Orange Juice

There is no such thing as a GMO orange. As such, as long as a product’s only ingredient is oranges, then it is ALWAYS naturally GMO-free. But that hasn’t stopped the makers of Florida’s Natural orange...

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Dannon Yogurt

Dannon announced with great fanfare last year a “sweeping commitment for sustainable agriculture, more natural ingredients, and greater transparency,” with a key aspect of that pledge being its decision to begin sourcing the milk for its...

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Himalania Rock Pink Salt

GMO stands for genetically modified organism. Which means genetic modifications to a LIVING thing. Salt is a mineral. Not an organism, and definitely not living. Therefore it has no genes to modify. But that hasn’t stopped...

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TruMoo Milk

Chocolate milk brand TruMoo is an interesting case, because the company — to its credit — acknowledges on its website the safety of ingredients sourced from GMO crops.   We firmly believe genetically modified ingredients are safe...

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Tyson Foods Chicken

According to the USDA, it is illegal to sell poultry in the US that was raised with added hormones. So why are companies like Tyson plastering their packaged chicken with labels like “No Added Hormones or Steroids”?...

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Perdue Chicken

According to the USDA, it is illegal to sell poultry in the US that was raised with added hormones. So why are companies like Perdue plastering their packaged chicken with labels like “No Hormones or Steroids Added”?...

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Del Monte Canned Sliced Carrots

Del Monte’s canned sliced carrots include large “Non GMO” seals on their labels. Seems simple enough. But the truth is that there is no such thing as a genetically modified carrot, so the label is at...

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Cuties Mandarin Oranges

As we’ve said before, there are no genetically modified oranges or other citrus fruits on the market. That includes those little mandarin oranges made by Cuties in your grocery store’s produce aisle. While the mandarin oranges...

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