Large food manufacturers, faced with declining sales, are increasingly using deceptive absence claim food labels to distinguish themselves in a highly competitive space. Their goal: gain market share by playing on consumers’ lack of knowledge, misconceptions or outright fears regarding the safety of their food.

Nowhere is this type of fear mongering more prevalent than with GMOs. Biotechnology enables farmers to grow more food, more safely, and more sustainably than in the past. 20 years of research and evidence attesting to the safety of the use of GMO technology has made that clear. But the use of bioengineering has become a convenient target for clever marketers.

Sometimes it’s a company that changes its processes or sourcing to avoid GM ingredients – even though there is no nutritional, health, environmental or other benefit from the change.

Or it might be a company whose product never contained GMOs in the first place that decides to take cynical advantage of consumer fears and drop a prominent “non-GMO” label on its product anyway.

It’s time to speak out and challenge these misleading marketing claims. Here are a few of the most disappointing examples of food label fear mongering in the marketplace today. As we collect more – GMO or otherwise – we’ll keep updating this list.

If you come across a case of food label fear mongering, take a photo and share it on Twitter using #PeelBackTheLabel!

Clover Sonoma Milk

On its website, Clover Sonoma Farms credits its decision to go non-GMO – and to utilize the Non-GMO Project verified label – as an effort to drive industry progress and build “trust with consumers.” In particular,...

Read More

Left Field Farms Milk

Sometimes fear-mongering as a marketing tactic is subtle; a veiled attempt at making you question what you otherwise thought to be true. Other times it’s a blatant, in your face, laugh out loud manipulation. The marketing...

Read More

Stonyfield Yogurt

The science is clear: ALL milk is naturally GMO free, regardless of the type of feed – GM or non-GM – that the cows producing it have consumed. Anyone – or any company – that implies...

Read More

Hunt’s Tomatoes

For many consumers who comparison shop for their groceries, a food label announcing the lack of some ingredient or process in its product infers a real difference between that product and its competitors. It’s easy to...

Read More

Florida’s Natural Orange Juice

There is no such thing as a GMO orange. As such, as long as a product’s only ingredient is oranges, then it is ALWAYS naturally GMO-free. But that hasn’t stopped the makers of Florida’s Natural orange...

Read More

Dannon Yogurt

Dannon announced with great fanfare last year a “sweeping commitment for sustainable agriculture, more natural ingredients, and greater transparency,” with a key aspect of that pledge being its decision to begin sourcing the milk for its...

Read More

Himalania Rock Pink Salt

GMO stands for genetically modified organism. Which means genetic modifications to a LIVING thing. Salt is a mineral. Not an organism, and definitely not living. Therefore it has no genes to modify. But that hasn’t stopped...

Read More

TruMoo Milk

Chocolate milk brand TruMoo is an interesting case, because the company — to its credit — acknowledges on its website the safety of ingredients sourced from GMO crops.   We firmly believe genetically modified ingredients are safe...

Read More