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We teamed up with Emmy award winning Funny Or Die to highlight how food companies come up with their confusing labelsWatch Now
Separating fact from fear mongering in food labelingLearn More
Exposing food manufacturers' use of deceptive labeling to prop up profitsSee Examples
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The typical grocery store stocks almost 40,000 items on its shelves, most of which have labels describing the product. Increasingly, these labels may not be giving you the whole truth about your food. It’s time to peel back the label on food manufacturers’ deceptive food labeling and marketing.
Check out what consumer advocates, scientists, farmers and shoppers are saying about deceptive food labeling