WATCH FUNNY OR DIE PEEL BACK DECEPTIVE LABELS

We teamed up with Emmy award winning Funny Or Die to highlight how food companies come up with their confusing labels

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Ready to peel back the label on deceptive marketing?

Separating fact from fear mongering in food labeling

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Buyer Beware

Exposing food manufacturers' use of deceptive labeling to prop up profits

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The typical grocery store stocks almost 40,000 items on its shelves, most of which have labels describing the product. Increasingly, these labels may not be giving you the whole truth about your food. It’s time to peel back the label on food manufacturers’ deceptive food labeling and marketing.

“This trend toward fear-based labeling may help prop up profits for food manufacturers, but it comes at a much greater cost for consumers.”

—Kent Messer
University of Delaware Professor

“I think there’s no doubt that people are looking for 100 percent transparency in what they’re eating and what they’re consuming. If that transparency...”

—Howard Schultz
Executive Chairman, Starbucks

“Non-GM foods are more costly than GM foods, and policies that encourage food companies to shift toward non-GM ingredients are likely to increase food...”

—Jayson Lusk
Food & Agricultural Economist

“It’s no wonder why marketers slap on as many labels as possible – they want to charge you more!”

—Anastasia Bodnar
Science Communicator

What Others Are Saying

Check out what consumer advocates, scientists, farmers and shoppers are saying about deceptive food labeling

No matter if they’re chunked or sliced, the pineapple in these cans of @Doletweets is ALWAYS GMO free. Demand truth and transparency on #FoodLabels by sharing your examples! https://t.co/2GJUS7JG08 https://t.co/lkRign64DF, Sep 5
The amount of misleading “free-from” food labels is spiraling out of control. These salt brands are some of the most egregious examples. https://t.co/2GJUS7JG08 https://t.co/NQC8789uWT, Sep 5
True to its name, @leftfieldfarms marketing tactics come from out of left field. Why do they use a Non-GMO label when there is no GMO milk? To spread fear among consumers and prop up sales. https://t.co/k6ZETErG4W https://t.co/FbkaEAPf7C, Sep 4
When food marketers use deceptive labels, consumers lose. Food companies are misleading consumers to protect themselves. It’s time to #PeelBackTheLabel! Join us: https://t.co/7Elqjn8UBX https://t.co/4VOvlJ2kOp, Sep 4
It’s illegal to add hormones to pork (it even says so right on the package!), making this “No Added Hormones” label nothing but hogwash. https://t.co/Nv4RdEuJ2o https://t.co/XQ9ePGNpbf, Sep 4

Peel Back The Label

WATCH FUNNY OR DIE PEEL BACK DECEPTIVE LABELS

Ready to peel back the label on deceptive marketing?

Buyer Beware

Get Involved!

Join the Movement

About

What Others Are Saying

The Latest

Gotham Greens Arugula

Bob’s Red Mill Quick Cooking Rolled Oats

Miami Herald: Oh, the many crazy claims about salt

@PeelBackLabel