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Peel Back The Label

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See why experts, advocates and more agree, it’s time to peel back the label on deceptive food marketing.

What Others are Saying

The Latest News

Featured | Case Studies

Gotham Greens Arugula

10/30/19Read More
|| Case Studies

Bob’s Red Mill Quick Cooking Rolled Oats

10/01/19Read More

@PeelBackLabel

  • No matter if they’re chunked or sliced, the pineapple in these cans of @Doletweets is ALWAYS GMO free. Demand truth and transparency on #FoodLabels by sharing your examples! https://t.co/2GJUS7JG08 https://t.co/lkRign64DF, Sep 5
  • The amount of misleading “free-from” food labels is spiraling out of control. These salt brands are some of the most egregious examples. https://t.co/2GJUS7JG08 https://t.co/NQC8789uWT, Sep 5
  • True to its name, @leftfieldfarms marketing tactics come from out of left field. Why do they use a Non-GMO label when there is no GMO milk? To spread fear among consumers and prop up sales. https://t.co/k6ZETErG4W https://t.co/FbkaEAPf7C, Sep 4
  • When food marketers use deceptive labels, consumers lose. Food companies are misleading consumers to protect themselves. It’s time to #PeelBackTheLabel! Join us: https://t.co/7Elqjn8UBX https://t.co/4VOvlJ2kOp, Sep 4
  • It’s illegal to add hormones to pork (it even says so right on the package!), making this “No Added Hormones” label nothing but hogwash. https://t.co/Nv4RdEuJ2o https://t.co/XQ9ePGNpbf, Sep 4
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