As food companies struggle to prop up their profits in an increasingly competitive marketplace, many are turning to deceptive food labeling to distinguish their products. And they’re doing it by playing upon food safety fears and misconceptions.
It’s the product proclaiming that it is “GMO-free”, when the reality is that NO product within the category contains GMOs in the first place.
It’s the product proclaiming “no high fructose corn syrup”, when high fructose corn syrup won’t be found in that product or any other like it – label or not.
This has to stop.
We’re working to peel back the label on deceptive food labeling – and to show food manufacturers that consumers won’t stand for this kind of trickery in the grocery aisles.
How you can take action:
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See more examples of deceptive labeling – and learn how to share your own