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“We all ought to be highly skeptical of the claims on our food, worry about how these claims affect us and press for more policing of misleading labelling.”

—Arwa Mahdawi

“Instead of positive embellishment, marketers use negative warning terms like ‘contains no’ or ‘free of’ to claim their products do not contain things that sound scary, but things the product in question could not possibly have in the first place.”

—Larry Olmsted
Author, Real Food/Fake Food

“Even when a GMO counterpart exists, a non-GMO label can still mislead consumers into thinking that there is something materially different about the crops produced by ‘GMO’ techniques.”

—Science Moms

“It’s so much easier to scare people than reassure them.”

—Mark Lynas
Environmental Advocate

“If anything, the scaremongering around GMOs mistreats moms and their families by creating fear and mistrust of the conventional food supply in the absence of any scientific evidence. This can scare mothers on tight budgets to pay money they can’t afford for expensively labeled foods and to avoid fresh produce due to a misplaced fear of pesticides. Preying on a mother’s fears for the safety of her children is the most disingenuous use of marketing that I can imagine.”

—Alison L. Van Eenennaam
University of California Professor

“This trend toward fear-based labeling may help prop up profits for food manufacturers, but it comes at a much greater cost for consumers who are trying to make informed choices for their families. Labels like these make consumers question their understanding of what’s really in their food and how safe it is to eat.”

—Kent Messer
University of Delaware Professor

“What really bothers me as a shopper are the injustices that result from the proliferation of this and other similar anti-GMO marketing…The [Non-GMO Project] seal implies that there are GMO oranges available even though there are no genetically-engineered citrus fruits on the market. Tomatoes, grapes, and sea salt are among several such products that carry the seal even though there are no ‘GMO’ counterparts available.”

—Kavin Senapathy
Science Journalist