On their website, Wild Planet lists only TWO ingredients for their canned tuna:
Albacore tuna (Thunnus alalunga) and sea salt
Simple, right? Yeah, not so much.
Along with those ingredients, Wild Planet also proudly features a large “NON GMO Project VERIFIED” logo above that list – and on all their packaging.
This is where it all gets a bit fishy. Why? 1) Because there are no genetically modified fish available for sale to consumers, and 2) Salt is a mineral and therefore has no genes to modify.
With no genetically modified alternatives, this label only serves to confuse consumers into buying Wild Planet’s canned tuna by touting a distinction without a difference.
By jumping on the labeling bandwagon, Wild Planet has done quite a disservice to its customers by flouting science and catering to fear mongering instead. We hope the company takes a cue from others, like Clover Leaf Seafoods, and removes this deceptive label from its products.