On its website, Clover Sonoma Farms credits its decision to go non-GMO – and to utilize the Non-GMO Project verified label – as an effort to drive industry progress and build “trust with consumers.” In particular,...

Sometimes fear-mongering as a marketing tactic is subtle; a veiled attempt at making you question what you otherwise thought to be true. Other times it’s a blatant, in your face, laugh out loud manipulation. The marketing...

The science is clear: ALL milk is naturally GMO free, regardless of the type of feed – GM or non-GM – that the cows producing it have consumed. Anyone – or any company – that implies...

For many consumers who comparison shop for their groceries, a food label announcing the lack of some ingredient or process in its product infers a real difference between that product and its competitors. It’s easy to...

There is no such thing as a GMO orange. As such, as long as a product’s only ingredient is oranges, then it is ALWAYS naturally GMO-free. But that hasn’t stopped the makers of Florida’s Natural orange...

Dannon announced with great fanfare last year a “sweeping commitment for sustainable agriculture, more natural ingredients, and greater transparency,” with a key aspect of that pledge being its decision to begin sourcing the milk for its...

GMO stands for genetically modified organism. Which means genetic modifications to a LIVING thing. Salt is a mineral. Not an organism, and definitely not living. Therefore it has no genes to modify. But that hasn’t stopped...

Chocolate milk brand TruMoo is an interesting case, because the company — to its credit — acknowledges on its website the safety of ingredients sourced from GMO crops.   We firmly believe genetically modified ingredients are safe...

According to the USDA, it is illegal to sell poultry in the US that was raised with added hormones. So why are companies like Tyson plastering their packaged chicken with labels like “No Added Hormones or Steroids”?...