Celestial Seasonings Sleepytime Tea

Anything calling itself “sleepy time” should be calm and relaxing, right? But there’s not much comfort to be found in the marketing of Celestial Seasonings’ Sleepytime tea. By including the Non-GMO Project butterfly logo on the...

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Wild Planet Tuna

On their website, Wild Planet lists only TWO ingredients for their canned tuna:   Albacore tuna (Thunnus alalunga) and sea salt Simple, right? Yeah, not so much. Along with those ingredients, Wild Planet also proudly features...

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Tropicana Orange Juice

There are currently no GMO oranges available on the market. So why does Tropicana insist on using a Non-GMO Project verified label on its original orange juice products that have literally one ingredient – oranges? Tropicana’s sales declined nearly...

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McCormick’s “Gourmet” Spices

There are no GMO spices currently on the market, but that didn’t stop McCormick from proudly releasing its GMO-free “Gourmet” line of products, ranging from cinnamon to thyme, in 2015. At the time, the line of 172...

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Barilla Pasta

Commercialized GMO wheat is nowhere to be found in supermarkets. But, that hasn’t stopped Barilla from deceptively labeling its pasta with the Non-GMO project logo. Barilla is facing a highly competitive food market. Consumers are switching to...

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Clover Sonoma Milk

On its website, Clover Sonoma Farms credits its decision to go non-GMO – and to utilize the Non-GMO Project verified label – as an effort to drive industry progress and build “trust with consumers.” In particular,...

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Left Field Farms Milk

Sometimes fear-mongering as a marketing tactic is subtle; a veiled attempt at making you question what you otherwise thought to be true. Other times it’s a blatant, in your face, laugh out loud manipulation. The marketing...

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Stonyfield Yogurt

The science is clear: ALL milk is naturally GMO free, regardless of the type of feed – GM or non-GM – that the cows producing it have consumed. Anyone – or any company – that implies...

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