As we’ve said before, there are no genetically modified oranges or other citrus fruits on the market. That includes those little mandarin oranges made by Cuties in your grocery store’s produce aisle.

While the mandarin oranges may be cute, one thing that isn’t is the Cuties’ label – which confusingly proclaims the product’s GMO-free status. When every citrus product on the market is already GMO free, Cuties’ non-GMO label on its mandarin oranges is a deceptive distinction without a difference – one clearly designed to boost market share at the expense of unwitting consumers.

Call Cuties out on Facebook, Twitter and email: tell them on social or email to stop using this unnecessary and deceiving label now.