Popeye used to gain tremendous strength from eating spinach. If only spinach grower Bright Farms would show such strength in their labeling practices. Instead of standing for honesty in marketing, Bright Farms chose to deceive its customers by using the Non-GMO Project label even though ALL spinach is GMO-free.

Like a cartoon villain, Bright Farms marketing strategy relies on spreading fear. In order to make their product stand out, they have chosen to frighten consumers on the safety of their food and mislead shoppers by touting a distinction without a difference. That’s just not right.

Be a hero like Popeye and let Bright Farms know that you deserve truth and transparency on food labels by tweeting, posting to Facebook or writing to them today.