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Peel Back The Label

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The Latest News

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QUARTZ: Non-GMO Food Labels are Misleading — And Could Be Harming You and the Environment

By Michael Tabb — We’re surrounded by information about the health and nutritional benefits of different food, but a lot of it conflicts—and it’s leaving people more confused than ever about how to make healthy food...

10/26/17Read More
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Los Angeles Times: Milk, Salads, Kitty Litter, Condoms: ‘Non-GMO’ Labels Sow Confusion

By Geoffrey Mohan – Clover Sonoma dairy has long cultivated a dual image of folksy kitsch and foodie trend-spotting. While its cartoon mascot, Clo the Cow, cracked tortured puns on billboards along U.S. 101, the Bay Area’s...

10/25/17Read More
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Milwaukee Journal Sentinel: Dairy Industry Group Continues to Attack Food Companies Over Alleged ‘Fear-Based’ Labeling

By Rick Barrett – A dairy industry group with strong ties to Wisconsin has added more examples to its list of what the group says is “fear-based” food labeling. The latest examples range from “non-GMO” labels...

10/13/17Read More
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Food Chemical News: Campaign Against ‘Fear-based’ Labeling Adds Big Names to the List

By William G Schulz – A campaign to stop “fear-based” food labeling, called “Peel Back the Label,” has added food companies Perdue, Tysons, Living Fresh, Cuties, and Del Monte to its hall of shame. The companies have...

10/12/17Read More
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The Guardian: Think You’re Too Smart to Be Taken in by Silly Food Labels? Think Again

By Arwa Mahdawi – I feel it in my fingers. I feel it in my toes. Love is all around me. But it shouldn’t be in granola bowls. So says the US Food and Drug Administration,...

10/08/17Read More
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PR Week: Why Mann Packing is Removing Non-GMO Labels as Major Brands Add Them

By Diana Bradley – One year ago, Mann Packing went through the process of getting some of its vegetable products Non-GMO Project Verified. Now, the company is trying to distance itself from non-GMO labeling. The company...

10/03/17Read More
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The New Food Economy: How “Free-From” and Other Food Labels Actually Affect Us

By Patrick Clinton – What could be conceptually simpler than labeling a food product? You tell the customers what’s in the product, or maybe what’s not in it, or maybe what you did to manufacture it—or...

09/26/17Read More
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Forbes: Fake Food Update: The Latest Crisis At Your Supermarket

By Larry Olmsted – There’s a new villain lurking in the aisles of your local supermarket, trying to scare you into changing brands or paying inflated prices for your groceries. It’s being called “fear based labeling”...

09/21/17Read More
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Quartz: After “Gluten-Free Water,” “Free-Range Trees” is the Latest Absurd Claim to Appear on Food Packaging

By Chase Purdy – Is your dairy-free, non-GMO “milk” made from free-range trees? This one is. In the wild world of product claims, the fledgling macadamia-nut-milk industry is charging into the US market elbows out, taking...

09/07/17Read More
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Forbes: Stop ‘Pandering to Ignorance and Fear’: Consumers Speak Out Against Triscuit’s Non-GMO Label

By Kavin Senapathy – Classic woven wheat cracker brand Triscuit announced its new Non-GMO Project verified label across its entire portfolio of products last month, with a television ad featuring spokesperson and Saturday Night Live comic...

09/06/17Read More
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Featured | Case Studies

Gotham Greens Arugula

10/30/19Read More
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Bob’s Red Mill Quick Cooking Rolled Oats

10/01/19Read More

@PeelBackLabel

  • No matter if they’re chunked or sliced, the pineapple in these cans of @Doletweets is ALWAYS GMO free. Demand truth and transparency on #FoodLabels by sharing your examples! https://t.co/2GJUS7JG08 https://t.co/lkRign64DF, Sep 5
  • The amount of misleading “free-from” food labels is spiraling out of control. These salt brands are some of the most egregious examples. https://t.co/2GJUS7JG08 https://t.co/NQC8789uWT, Sep 5
  • True to its name, @leftfieldfarms marketing tactics come from out of left field. Why do they use a Non-GMO label when there is no GMO milk? To spread fear among consumers and prop up sales. https://t.co/k6ZETErG4W https://t.co/FbkaEAPf7C, Sep 4
  • When food marketers use deceptive labels, consumers lose. Food companies are misleading consumers to protect themselves. It’s time to #PeelBackTheLabel! Join us: https://t.co/7Elqjn8UBX https://t.co/4VOvlJ2kOp, Sep 4
  • It’s illegal to add hormones to pork (it even says so right on the package!), making this “No Added Hormones” label nothing but hogwash. https://t.co/Nv4RdEuJ2o https://t.co/XQ9ePGNpbf, Sep 4
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