PR Week: Why Mann Packing is Removing Non-GMO Labels as Major Brands Add Them

By Diana Bradley –

One year ago, Mann Packing went through the process of getting some of its vegetable products Non-GMO Project Verified. Now, the company is trying to distance itself from non-GMO labeling.

The company is removing the non-GMO verified check from its single-cut lettuce products in its next print run, which could take place next month, said Gina Nucci, Mann’s director of corporate marketing. Mann did an about face after presenting its product packaging in Canada, where the Non-GMO Project Verified label is not allowed on products sold in the country.

“That is because there is no GMO lettuce,” said Nucci. “It made us go: Why are we doing this? We are perpetuating a fear that something is wrong with GMOs. We didn’t feel right doing that, so we chose to take that label off.”

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