Forbes: Surprise! Shoppers Are Confused About Food And GMOs

By Phil Lempert —

Two new surveys come to the same conclusion: The average American shopper is clueless when it comes to having an understanding of what is a genetically modified organism (GMO).

A new nationally representative Food Literacy and Engagement Poll ― which is part of Food@MSU, a new initiative based in Michigan State University’s College of Agriculture and Natural Resources ― finds more than one-third of Americans do not know that foods with no genetically modified ingredients contain genes. Forty-six percent of poll respondents either don’t know whether they consume GMOs or believe they rarely or never do. The other major surprise in the survey is that most of the people who stated this incorrect answer were young and affluent, and described themselves as having a higher-than-average understanding of the global food system.

Boy, are we in trouble.

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