Forbes: Fake Food Update: The Latest Crisis At Your Supermarket

By Larry Olmsted –

There’s a new villain lurking in the aisles of your local supermarket, trying to scare you into changing brands or paying inflated prices for your groceries.

It’s being called “fear based labeling” by experts, and that’s a pretty accurate moniker.

Last year I released my book Real Food, Fake Food: Why You Don’t Know What You’re Eating & What You Can Do About It. Almost immediately, it hit the hardcover non-fiction New York Times Bestseller list, and while I’d like to think the beauty of my writing was responsible, the reality is that consumers are sick and tired of getting screwed over food and need better information. They should be concerned, because as I point out in my book, when people buy or order things like “Kobe beef,” “champagne”, or “wild caught salmon,” they probably are not getting those things at all. “Lobster ravioli” might not have any lobster and your white tuna sushi almost certainly does not contain any tuna at all.

One of the most important changes I argue for is clearer, more accurate and more transparent labeling of supermarket products.

Unfortunately, the exact opposite is happening.

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