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Duluth News Tribune: Food Shaming: Why I’m Avoiding Foods Labeled “Non-GMO Project” Verified

By Kathryn Pinke – I recently grabbed a can of diced tomatoes from my pantry shelf and the “Non-GMO Project” butterfly logo caught my eye. There were many labels on the can. “Heart-healthy.” “No Salt Added.”...

01/04/18Read More
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The Washington Post: Savvier Shoppers See Through Misleading Food Labels. Here’s How.

By Cara Rosenbloom – In the quest for health, many of us search for products that have an edge over their competition. If something is proclaimed to be “organic” or “natural,” we often think it’s healthier for...

01/02/18Read More
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Forbes: The Great “Non-GMO” Deception: How To Sell Politically Correct Chocolate Chip Cookies

By Omri Ben-Shahar – Any beast can look like a prince, if lined up next to a more terrible villain. This basic psychological manipulation is the marketing paradigm of companies that sell consumers unhealthy food. Since...

12/08/17Read More
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HuffPost: Are there antibiotics in my meat? Let’s clear the confusion

By Charlie Arnot – I was stunned to hear a mother express guilt about being “unable to afford meat that doesn’t have antibiotics in it.” I wondered how many parents who are trying to provide the...

11/15/17Read More
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Forbes: The Clean Label Project Is Using Bad Science To Scare Us About Our Children’s Food

By Kavin Senapathy – FUD, which stands for fear, uncertainty and doubt, is a disinformation strategy dating back to the early 20th century. It was perhaps most famously employed by Microsoft, which integrated it as a...

10/31/17Read More
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Forbes: Surprise! Shoppers Are Confused About Food And GMOs

By Phil Lempert — Two new surveys come to the same conclusion: The average American shopper is clueless when it comes to having an understanding of what is a genetically modified organism (GMO). A new nationally representative Food...

10/30/17Read More
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QUARTZ: Non-GMO Food Labels are Misleading — And Could Be Harming You and the Environment

By Michael Tabb — We’re surrounded by information about the health and nutritional benefits of different food, but a lot of it conflicts—and it’s leaving people more confused than ever about how to make healthy food...

10/26/17Read More
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Los Angeles Times: Milk, Salads, Kitty Litter, Condoms: ‘Non-GMO’ Labels Sow Confusion

By Geoffrey Mohan – Clover Sonoma dairy has long cultivated a dual image of folksy kitsch and foodie trend-spotting. While its cartoon mascot, Clo the Cow, cracked tortured puns on billboards along U.S. 101, the Bay Area’s...

10/25/17Read More
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Milwaukee Journal Sentinel: Dairy Industry Group Continues to Attack Food Companies Over Alleged ‘Fear-Based’ Labeling

By Rick Barrett – A dairy industry group with strong ties to Wisconsin has added more examples to its list of what the group says is “fear-based” food labeling. The latest examples range from “non-GMO” labels...

10/13/17Read More
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Food Chemical News: Campaign Against ‘Fear-based’ Labeling Adds Big Names to the List

By William G Schulz – A campaign to stop “fear-based” food labeling, called “Peel Back the Label,” has added food companies Perdue, Tysons, Living Fresh, Cuties, and Del Monte to its hall of shame. The companies have...

10/12/17Read More
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See why experts, advocates and more agree, it’s time to peel back the label on deceptive food marketing.

What Others are Saying

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@PeelBackLabel

  • No matter if they’re chunked or sliced, the pineapple in these cans of @Doletweets is ALWAYS GMO free. Demand truth and transparency on #FoodLabels by sharing your examples! https://t.co/2GJUS7JG08 https://t.co/lkRign64DF, Sep 5
  • The amount of misleading “free-from” food labels is spiraling out of control. These salt brands are some of the most egregious examples. https://t.co/2GJUS7JG08 https://t.co/NQC8789uWT, Sep 5
  • True to its name, @leftfieldfarms marketing tactics come from out of left field. Why do they use a Non-GMO label when there is no GMO milk? To spread fear among consumers and prop up sales. https://t.co/k6ZETErG4W https://t.co/FbkaEAPf7C, Sep 4
  • When food marketers use deceptive labels, consumers lose. Food companies are misleading consumers to protect themselves. It’s time to #PeelBackTheLabel! Join us: https://t.co/7Elqjn8UBX https://t.co/4VOvlJ2kOp, Sep 4
  • It’s illegal to add hormones to pork (it even says so right on the package!), making this “No Added Hormones” label nothing but hogwash. https://t.co/Nv4RdEuJ2o https://t.co/XQ9ePGNpbf, Sep 4
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