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Miami Herald: Oh, the many crazy claims about salt

By: Sarah Raback – It’s time to talk salt. My head was spinning after a recent salt-buying trek. It was not only the many choices but the insane claims. First the basics: Common salt is 40%...

07/03/19Read More
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Food Dive: Inside the GMO law: What needs to be labeled and why it matters

By: Megan Poinski – Now that the final GMO labeling regulations have been rolled out, what is going to bear the new seal that certifies a product is derived from bioengineering?… Regardless of terminology, some say that having the law...

02/04/19Read More
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NPR: What’s Healthy At The Grocery Store? Shoppers Are Often Confused, Survey Finds

By: Rebecca Ellis – A granola bar enthusiast walks into a grocery store, scouting for a healthy treat. The first shelf is lined with KIND Bars, whose wrappers flaunt “five super grains” and zero genetically engineered...

01/24/19Read More
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Modern Farmer: Absolut Vodka and other GMO-Free Posers

By Brian Barth – From acai to condoms, companies are capitalizing on anti-GMO fervor, with misleading labels. At bus stops all over my neighborhood are ads for Absolut vodka, touting its eco-friendly attributes — namely that...

11/16/18Read More
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Parents: What Moms Need to Know About the ‘GMO-Free’ Food Label

By Sally Kuzemchak, MS, RD – Do you look for a “GMO-free” label when you’re grocery shopping? Turns out, that claim may not be as helpful as you think. According to Peel Back The Label, a campaign...

08/22/18Read More
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The Hill: FDA and FTC Need to End Anti-GMO Deception in Organic Food Advertising

By C. Dean McGrath Jr.: For a long time, American consumers had it pretty good. They could read a food label or product advertisement and trust that the information it contained was reasonably truthful. That’s because...

08/12/18Read More
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Wall Street Journal: The Organic Industry is Lying to You

By: Henry I. Miller – In the mold of “Mad Men’s” Don Draper, clever ad execs know a thing or two about manipulating consumer ignorance, confusion and even fear to sell a product. Nowhere is this...

08/06/18Read More
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Ag Week: A Sad Day for Our Society When Salt is Labeled Non-GMO

By Jonathan Knutson – There it was on the salt container label, the proud proclamation that the product inside was “non-GMO.” I looked at the label a second time and then a third time, not quite...

05/28/18Read More
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Dairy Herd Management: Farmers Taking a Stand Against Deceptive Advertising

By Taylor Leach – Buzzwords, scare tactics and misguided advertising are just a few techniques food marketers use to get consumers to buy their products. Farmers, however, have had enough and are fighting back to end...

05/25/18Read More
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The Bismarck Tribune: Dairy Farmers Fight Back Against Deceptive Advertising

By Jonathan Knutson – American dairy farmers say their product often is misunderstood, in many cases because of what they claim is deceptive advertising. Now they’ve launched a “tongue-in-cheek” video as the newest installment in their...

05/20/18Read More
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See why experts, advocates and more agree, it’s time to peel back the label on deceptive food marketing.

What Others are Saying

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@PeelBackLabel

  • No matter if they’re chunked or sliced, the pineapple in these cans of @Doletweets is ALWAYS GMO free. Demand truth and transparency on #FoodLabels by sharing your examples! https://t.co/2GJUS7JG08 https://t.co/lkRign64DF, Sep 5
  • The amount of misleading “free-from” food labels is spiraling out of control. These salt brands are some of the most egregious examples. https://t.co/2GJUS7JG08 https://t.co/NQC8789uWT, Sep 5
  • True to its name, @leftfieldfarms marketing tactics come from out of left field. Why do they use a Non-GMO label when there is no GMO milk? To spread fear among consumers and prop up sales. https://t.co/k6ZETErG4W https://t.co/FbkaEAPf7C, Sep 4
  • When food marketers use deceptive labels, consumers lose. Food companies are misleading consumers to protect themselves. It’s time to #PeelBackTheLabel! Join us: https://t.co/7Elqjn8UBX https://t.co/4VOvlJ2kOp, Sep 4
  • It’s illegal to add hormones to pork (it even says so right on the package!), making this “No Added Hormones” label nothing but hogwash. https://t.co/Nv4RdEuJ2o https://t.co/XQ9ePGNpbf, Sep 4
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